You have been doing lots of reading, and you are now at the point where you know you want to start a blog. The next step to start blogging is to decide what you want to blog about. What will your blog focus on?
If you want to start a personal blog this step can be very easy. Personal blogs allow you a great deal of flexibility to talk about what ever you wish. You can talk about your family, experiences, your hobbies. While I do not currently have a personal blog, Rhett is currently running a personal blog at Bailing Bucket. I think Rhett’s blog is a great personal blog. It allows people a chance to get to know the “real” Rhett. His blog is a part of who he is. Don’t be fooled into thinking that personal blogs do not have a focus, it is still important for a personal blog to have a focus. For example on Rhett’s blog you will rarely see him talk about work. Rhett’s focus is to talk about who he is, not what he does for a living.
If you want to start a topic blog that is more focused than a personal blog you might have more research to do before moving on to the next step. To start a topic blog the first place to look to focus your topic is inside you. Find a topic that you enjoy it will make writing for your blog much easier otherwise you will be nothing more than a botox blogger. You need to find your character and bring you to the blog. Without adding your unique perspective and story to your blog you are not going to add anything new or interesting.
Once you have narrowed down your topic to a few do some research on your topic. Search Google for other blogs that are on your topic. Do some keyword research using the SEOBook.com Keyword Research Tool and Google’s Adwords Keyword Tool to determine if there is enough people interested in your topic. You might find there is already a lot of competition on a particular topic, but if you narrow it down you might find it easier to write. Perhaps focusing your topic on a more local level or on a specific area like families. Even if you are interested in a competitive topic don’t give up hope. Find what it is that you have that is unique and you can still be a success.
If you want to make money from your blog (don’t we all want to make a living from our blog) you will want to look at some ways that you can monetize your blog. When a blog is new it can be best to look at using some affiliate networks. Look for products and services that you use on your topic, and consider placing those ads and maybe writing a post or two about the products or services and why you use them and recommend them. Be genuine. For example here on Epiblogger, Rhett and I have placed two ads. Rhett purchases t-shirts on a regular basis from Uneetee.com and I use MozyHome as an online backup solution for my personal computer. We did not choose those ads lightly. We only wanted to recommend products and services that we personally use. Being genuine in your recommendation will help a great deal in your blog monetization. I will talk more about how to monetize your blog later in the series as well.
What are some ways that you focus your blog topic when you start a new blog?