Category: Promotion

We all want our blogs to be a success, we toil day after day to create unique content, participate in social media to help drive traffic to our sites, and do our best to make the RSS feed subscription button easy to see and click. Social proof is a psychological phenomenon that helps people determine if their behaviour is appropriate. It is sometimes also know as the bandwagon effect. Little did you know that social proof might be playing a larger part in the success of your blog than you might realize.

Look at your blog, what forms of social proof do you use to show people that they should continue to visit and subscribe to your blog? One of the most noticeable items of social proof is the feed count. We love to display the number of loyal readers that we have reading our blog. Here at Epiblogger we choose not to display our feed count, but as of this writing our feed count sits at 86 subscribers. It has gone as high as 96. Displaying your feed count is a form of social proof. The theory goes if you have 20,000 subscribers certainly your blog must be worth reading and people are more likely to subscribe to your blog. The reverse is also true, if you only have 10 readers why would people bother to subscribe to your blog. There are many people that will argue that they don’t subscribe to blogs if they don’t like the content, but once you have a decent RSS subscriber count it can be worthwhile to display the number. It can lead to more subscribers on a regular basis.

Another form of social proof on a blog is the comments. Blogs that get more comments appear more lively and are more interesting to other readers. It encourages new readers to take part and creates more of a sense of community. As of writing this post Epiblogger has 97 posts and 382 comments. that is a comment to post ratio of 3.94 comments per post. Find ways to highlight your comments. Those conversations and activity help people to feel they have a place on your blog and can help draw people into your blog. Trackbacks and pingbacks are also an important part of the comments. It shows people what kind of conversations have been going on around the web because of your post.

MyBlogLog and BlogCatelog widgets and others like them are great social proof widgets on blogs. They should you the faces and sometimes the names of the people that have visited your blog. they also provide a way for people to join your blog community on those websites where people can see even more social proof of how popular your blog is. I think it is great that Epiblogger has 30 members at MyBlogLog. If that helps people to find us and keeps people reading then great.

Social media can provide another form of social proof on your blog. If you are active on Twitter, StumbleUpon, Digg or another social media community let people know on your blog. If you have hundreds of followers and take part in the communities it can help boost your blog profile. Many people don’t subscribe to RSS feeds but will follow you on the social media websites you participate in and come back again and again to read your posts.

What other forms of social proof do you use and see on blogs that help to draw people to be regular readers and visitors to your blog?

Photo by Kevin Briody

I talked about the free blogger cards that ooprint was offering in May and thought I would give an update that the cards I had ordered showed up in the mail today. They are not bad, the paper stock is a standard business card paper stock and they look pretty sharp. Overall they are nice but there are a couple cards that were damaged in shipping. Not badly, but enough that I might not hand them out. It probably had to do with the fact that the envelope they were mailed in was large enough that they could move around and the corners caught on the envelope and bent. I took the few bent ones out and gave them to my son to look at. Three cards out of 100 is not bad I suppose, but it is something that they could easily stop from happening by using a better packaging. If you are looking for some business cards to help promote your blog you might want to take a look at the ooprint offer. I will use the 100 97 I have left to help promote Epiblogger, and I will think abut ordering some more for myself later on in the summer.

I am cheap, I fully admit that I don’t like to spend money if I don’t have too. Some people might call it frugal, but I like to call things what they really are, in this case I am cheap. Being cheap means that I am always on the lookout for a good deal and occasionally I find one. If you are looking for some nice looking business cards to help promote your blog in the offline world take a look at this offer by ooprint. You can get 100 free blogger business cards for free! See I told you I was cheap.

They offer several pages of free designs for you to start with. The designs might not be stunning but there are is probably one there that will appeal to most people. You can edit the text and font sizes and colours of the card but I could not find a way to change the placement of the text. I edited some of the fields, since people that work online don’t always have a phone or fax, so I added my MSN and Skype addresses instead of the traditional phone and fax.

Of course the free cards are a hook to get you to buy more cards and to get the opportunity to up sell you to more options. Things like adding your own custom logo, removing the ooprint logo from the back of the card will cost you a little more, getting thicker paper will cost you. There is also the pitch of selling you options such as a business card case and and carrying case. If you can resist the up sell the cards will not cost you very much, only the cost of shipping, which to me in Canada was only $5.90. It would be nice if they had the option to accept PayPal for payment, but they do take Visa and Mastercard.

There are a lot of online printing companies that offer free business cards but this is the first company that I have come across that has targeted bloggers specifically with free business cards. While business cards might not be essential for bloggers they could come in handy, especially if you are just starting out or if your blog is your hobby and you would just like some cards occasionally to hand out. Eventually I will order some Epiblogger business cards, but until I get around to doing that I will enjoy my free cards from ooprint.

There are many ways to market your blog, both on and off the Internet. I think as bloggers we don’t use some of the more traditional marketing methods. Perhaps it is a case of not having any money to create t-shirts or order promotional items or maybe we just don’t think about it.

I was recently in Calgary and we went to the Aggie Days at the Stampede grounds. It was a lot of fun for the kids. There were lots of animals for the kids to pet and things to look at and play on. There was also a whole section of exhibits that were there promoting their various wares. Everything from the ultimate mouse trap to a corn maze that is built every year. The great part of the exhibits were of course the many promotional items the kids were able to pick up. There was a buffalo stress ball, bumper stickers, taste testing of sausage, pens and all kinds of promotional items.

If you can find some money to create and buy some promotional items here are a few ideas you can try.

• Pens – Every one always needs a pen. Pens as promotional items are a classic. But how do you get them out if you are not showing at a conference or tossing them out in a parade or some other large gathering? You can try talking to a few local businesses and ask if it would be alright to leave some there for people to take. You can always have a supply with you and just leave one behind where ever you go like the bank, coffee shop and restaurant. People always pick up pens and before you know it you will have handed out your supply.
• Clothing – Become your own billboard. This one does not take a lot of money really. You can create one or two t-shirts, hats, hoodies etc and wear them. Why should you be a billboard for Nike or some other large multinational corporation when you can be a walking billboard for yourself. If you can make a few up give them away as presents to your friends and family.
• Mugs – People use mugs everyday, why not have your logo on it. This might not have the reach of a t-shirt but people will notice a shiny new mug and a great logo. Most photo finishing stores do photo mugs, travel mugs, and all kinds of interesting items. You don’t need to place an order of 100 to get a custom job done. The place I ordered the Epiblogger mugs from also make water bottles, puzzles and mouse pads.
• Key Chains – Key chains are a lot like pens, everyone needs one. you could pass them out the same way as passing out pens, just leave one behind everywhere you go.
• Magnets – I like getting fridge magnets, these could be harder to pass out than pens or key chains, but you could take a supply with you on a walk and simply stick them to lamp posts and mail boxes as you walk. Don’t know how many people would pick them up and you would need a type that could survive the elements a little. Another idea would be to canvas a parking lot and place them on cars. Then people would take them home and put them on their fridge.

I’ll admit the mug in the photo was not meant as a promotional item, but as a nice thing for Rhett and I to have, but there is a place for promoting your blog offline as well as online. These traditional promotional marketing items are good because they work. People need them and use them. Think about how many times you have walked away from somewhere with their pen in your hand. You might have that pen for years and every time you use it you are reminded of that business.

What types of promotion methods can you think of that you could use to help promote your blog off of the Internet?

Happy Valentines! It has been a really great month and a half since we opened the doors here at Epiblogger and we wanted to celebrate a little with our first giveaway. We thought we could give away our first month and a half of income to one lucky reader, but then you would end up owing us money!

Then we thought it might be nice to hold an Entrecard credit giveaway. We have been pleased with the number of visitors that come on a regular basis from Entrecard and have gotten to know a few of them through comments and visiting their blogs. We have just over 1000 Entrecard credits in our account so for this contest we will give away 1000 Entrecard credits that you can use to advertise on other blogs, purchase graphic design or browse the shop and see if there is anything you might like.

How to Enter
To enter our great Valentines contest is pretty simple. There are three ways and you can enter as many times as you like. Only comments and trackbacks that are dated February 14 will qualify for the contest. Epiblogger is on Central Standard Time so plan the time of your post so it arrives here on the 14th.

1. 1 Entry – Take part in the conversation and leave a comment on a post, any post. All comments made on February 14, 2008 will get you one entry into the contest. Please make it more than “Great post”, “Nice post” or we might miss it.
2. 5 Entries – Write a post and create a trackback to Epiblogger. Take the conversation back to your blog and link back to us. Each trackback gets you 5 entries in the contest. Trackbacks to Thoughts posts are exempt, see the next way to enter.
3. 10 Entries – Want a lot of entries into the contest? Write a new post from an idea from a post in our Take a Thought category. There are lots of great ideas in there to get you writing. Just create a trackback to the Epiblogger Thoughts post that you got the idea from.

The winner will be chosen at random from all entries received on the 14th of February and the winner will be posted here on Epiblogger after they have been contacted and the credits transferred. You will need to be a member of Entrecard to take part so if you are not a member yet go and take and look and sign up.

Happy Valentines and Good Luck!