Category Archives: SEO

Core Web Vitals Biggest Flaw

Core Web Vitals Biggest Flaw

I will say the majority of time the engineers at Google are really smart and I understand the rational behind Core Web Vitals. Fast web pages are better for everyone, but the way Google measures Core Web Vitals has a major flaw, see if you can spot it in the quote below taken from the Google Support.

The report is based on three metrics as measured by actual user data: LCP, FID, and CLS. Once a URL has a threshold amount of data for any metric, the URL group’s status is its most poorly performing metric. So, for example, if a URL group has poor CLS but good FID, the URL status is “poor.”
https://support.google.com/webmasters/answer/9205520

Did you see the big flaw? Read it again? Still didn’t see it?

Here I will pull it out and bold the flaw Google has made in measuring Core Web Vitals.

as measured by actual user data

Now you might say that is not a flaw that makes perfect sense, by measuring the actual user data Google can see how long the web pages actually load for real people. Except it assumes that your readers have a decent Internet connection. What if, for example, you run a website whose main readers are not privileged enough to have a high speed connection? Your website, by virtue of having readers that are on slow connections, is then pushed down in the rankings. It won’t matter what you do to improve your website if the end users Internet connection is below what Google is expecting for average Internet speed.

For some interesting reading you might want to check out this release from the CIRA. It shows the rural median internet speed in Canada is 9.74 in 2021. Compared to in urban centres the median speed is 51.09. If your website is primarily focused on issues and needs of say the agricultural community, the speed the majority of your users have is roughly a 5th of what Google is seeing for urban users, but Google calculated the Core Web Vitals speed based on the majority of users on the Internet. The majority of Internet users live in urban centres.

Certainly Google would be smart enough to realize this right? It does not appear so. Core Web Vitals does not take into account the users Internet speed to determine rankings that I have been able to find. Of course it might be hidden behind some of Google’s almighty algorithms, but to us poor web managers it is not available. The fix to this problem is not very difficult. Google is already collecting the data to fix it, simply find the speed of the majority of users for sites and base a websites Core Web Vitals on ACTUAL USER DATA, based on the actual speed of the users that visit the site. Unfortunately I can’t see Google making such a move.

I guess Google is not always as smart as they need to be.

Barcamp Regina

I meant to post this several months ago but I thought better late than never. I presented about website speed at the first ever Regina Barcamp. I could probably write post upon post upon post on each slide but I will just post the presentation here and if there are questions leave a comment or… Continue Reading

Google Search by Country

There is no doubt that Google is the top search engine in the world and it sends the most traffic compared to other search engines. When you are trying to rank for a certain key phrase or keyword Google can sometimes make it hard for a person doing SEO to find the real rank of… Continue Reading

SEO Site Tools

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Speed Matters in Ranking

Having a fast website has officially become more important this past week with Google’s announcement that they are now using site speed in web search ranking. I have always tried to make fast loading websites it is another factor that webmasters should pay more attention too if they want to not only improve their website… Continue Reading

SpyOnWeb

Want to know what other websites someone else owns or works on? Thanks to SpyOnWeb you can get a pretty good idea of what other websites someone owns or is involved with. Just enter the URL of the website you want to know about and SpyOnWeb will return the other website names that are associated… Continue Reading

WordPress SEO Plugins

As great as WordPress is for search engine optimization there are ways of making it better. I have a list of several WordPress SEO plugins that I like to install and use on the WordPress sites I work on but it is always nice to have a list of SEO plugins that are available. Thankfully… Continue Reading

SEO No No’s

I had a phone conversation the other day with a gentleman that was interested in having some search engine optimization done to improve the ranking of his website. He runs a local business here in Regina and has had a website for a couple of years. After talking to him about his website for a… Continue Reading

Filed Under: SEO

Google Sitemap Generator

There have been a lot of little things that I have done when I decided to integrate my blog into my main website. Doing a redirection from the old blog address of www.blog.lgr.ca to the new address www.lgr.ca/blog/ was a priority. That has helped users that have already bookmarked or linked to the posts on… Continue Reading

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