I like social media and I have accounts at most of the social media sites including Digg but I have been wondering lately what it is about Digg that causes me to not be an active participant in the site. Being a bit of a stats junkie I have read many posts talking about what the traffic from Digg is like. Recently I was Stumbling and came across another post talking about a blogs recent Digg when it hit me, Digg is like a one night stand for a blogger.
Digg can send an enormous amount of traffic to a blog, there is no doubt about it, but the rush is short lived and and then you need to pick up the pieces of your smoking server and carry on. Face it Digg is like a one night stand. Like meeting someone at a night club and being taken up in the moment. Sure it might be fun for the night but the next day after you sober up and you just end up having a headache and hoping you have not caught anything. The biggest long term benefit you can gain from Digg is a chance that others will blog about you and give you some backlinks. Of course that can backfire on you as well depending on who it is that links to you. Face it, Digg is a one night stand, and nothing good ever comes from a one night stand. Look at the types of posts that people write for Digg, nothing but top 25 this and top 50 of that. Drivel! I guess that is what appeals to Digg users.
There are many bloggers that say you should write for social media, and it is tempting to come up with those kinds of list posts. I do write the occasional list post, because they are easy. They take very little thought just some time to compile the list. Great content to enhance your blog and offer something more substantial to your readers does not fit will in a huge list. Relationships take time to nurture and grow. Building relationships with people and offering them content that allows them to grow and think will provide your blog with more long term growth than the flash in the pan Digg can provide. As you write your next post think about how you can offer your readers content that will grow relationships with them and not feed them junk food.
Photo by Night Star Romanus