One of the pieces of advice I usually give people about their website is to take it seriously. Think about it, your website is the public face of your business to the world if you don’t take it seriously then why would anyone else take you seriously. It can be hard to take your website seriously though when you get busy. Websites tend to be like New Year’s resolutions, when you launch your website you are all pumped about getting new business, or getting lots of pages views, or just having readers. Slowly the time between updates becomes longer and longer and before you know it, it has been months or even years since you last updated your website.
I know how hard it can be to take your website seriously. I recently looked at the stats here for my LGR website and realized the site has been coasting for far too long. I have failed to take my main business website seriously and it shows. Page views and visits are down and while I have made the occasional post here it has certainly not been a regular part of my weekly routine. Not only are visits down to the site the most important part of this website, helping me find new clients are down as well. How can potential new clients take me and my business seriously if the latest post here is months old?
I am here to say it happens to all of us. Things get busy with work and family and well just like that New Year’s resolution, updating and posting to the website slowly fall by the wayside. But that does not mean it has to stay that way and I am hear to say that things here at LGR Internet Solutions and this website are about to get serious.
First off, this post is the first of many more to come. While I am still busy with client work and family life posting here is going to become more regular. I will be posting more about the work I am doing, tips and tricks that you can use and well whatever I think is helpful for people and small businesses to keep their websites helping their business.
Second, I have already started making some major changes to the behind the scenes running of the site and there will be many more changes coming. Two of the big changes already include reworking the structure of the website. Things like permalinks, categories and tags are all on the list to clean up and fix. The domain has also been updated to use SSL across the whole website because I want you to know I am serious about your privacy.
It is time to get serious about my website, and I hope you will consider getting serious about yours. I challenge you to take a look at your website and find ways to start making it better. Start posting again, start editing again and like the photo at the top it might seem like a long a trek ahead but it will pay off.
Let’s face it, it is time to get serious about your website or close the doors. I am choosing to get serious!