Simple SEO for Everyone

The world of search engine optimization is huge and depending on what you read the messages can be very different. You don’t have to be an SEO expert to do some of the things that professional SEO’s do.

Here are some things that you can do to help improve your websites ranking in search engines.

  1. Update Your Site.
    It can be hard to update your site regularly but search engines love new, fresh, unique content so give them what what they love.

  2. Check Your Title/Meta Tags
    Check your title and meta description and keyword meta tags and make sure that they describe the pages content properly. Don’t over due it though, watch out for keyword stuffing in your title tag. Some SEO’s have written off meta tags saying that they have little effect on search engine ranking. While they may be less important now than in the 90’s they are still being used. Lately they have been shown to possibly keep pages out of Google’s supplemental index.

  3. Get Links
    Links to your site are still very important. Not only do they help get the search engines to visit your website, every link will help to increase your websites ranking the search results. Look out for sites like link farms and “bad neighborhoods”.

  4. Think of Your Users
    Remember you are building your website for people not other computers. Think of them first and build the site for them.

  5. Use Well Formated HTML
    Make sure your site is properly coded and is functional. Check for broken links, images etc and fix them.

  6. Submit a Sitemap
    Create and submit a Google Sitemap. It can help make sure all your pages are indexed. It won’t guarantee that your site is number one, but they will get indexed.

This is just a brief summary of simple things that anyone can do to help the search engine optimization of their website. Every webmaster should read the Google Webmaster Guidelines. They remind you of the solid website building techniques that will help your websites. The last thing you need to remember is to be patient. It takes time and will not happen overnight. Keep working at it and eventually you will see results.

Categories: seo