SocialToo Now Policing Twitter

Who’s job is it to police Twitter? Twitter? The users? Lately there has been a trend calling for the end of automatic direct messages. By using a service, such as Tweet Later, people can setup their account to automatically send a direct message to new followers. While I do not personally use the automatic direct message feature of Tweet Later, I can understand why people would use it. It could be a huge time saver for those that are on Twitter that have huge followings.

The campaign to end automatic direct messages is being lead by SocialToo, who up until February 28th was one of the main services doing automatic direct messages. I will not get into the debate whether automatic direct messages are right or wrong. They exist and are a part of Twitter. I do not mind the direct messages that I receive when I follow a new person. Some contain interesting links, some are friendly hello’s and yes some are blatant sales pitches. The problem with the campaign that is being lead by SocialToo is the way they they are going about it.

They have setup a new Twitter account, endautodms, that people can send a message to @endautodms with the name of the person they think are doing automatic direct messages. Endautodms will then follow that person and they are placed on “the list”. A tweet to endautodms would then look like the following: endautodms

This method to police automatic direct messages turns into nothing but a witch hunt. They are welcome to create a blacklist if they want but making is a visible social blacklist can damage people and companies reputations. Automatic direct messages might have problems but shaming people into stopping seems to be more suitable to high school.

So who should be policing Twitter and automatic direct messages? SocialToo seems to think they should, what do you think?

Categories: social-media